Nonna’s Pizzeria
- Ad spend
- $1,005.76
- Confirmed bookings
- 130
- Est. revenue
- $19,500+
Return on spend19.4×
Assumes $50 avg spend per head. Ongoing: 282 bookings across Dec–May on $2,759.
See the Ads Manager exportHospitality-only growth agency · 100+ Australian venues since 2024
Tracked to the table.
That’s a real month for a real venue — the receipt’s right here, assumptions printed. We’re Served. We fill restaurants, cafés and bars, then show you exactly which dollar filled which seat. We won’t promise you a number. We’ll show you every number.
Free · 15 minutes · Straight answers · We onboard 3–5 new venues a month
Trusted by 100+ Australian venues
Watch this before you book anything
Rydel walks you through exactly what happens to a venue’s marketing budget here — the system, the ledger, and why every claim on this page comes with a receipt. Watch it, then decide if the call is worth 15 minutes.
Proof, printed
Pulled straight from client reporting. Where a revenue figure is modelled, the assumption is printed on the receipt — that’s the standard we hold every number to.
Return on spend19.4×
Assumes $50 avg spend per head. Ongoing: 282 bookings across Dec–May on $2,759.
See the Ads Manager exportReturn on spend34.7×
Assumes $35 avg per head. Separately: 435 online orders Jan–May on $3,259 (9.3×).
Pipeline on spend156×
Pipeline modelled at $1,407 avg per event — printed, not hidden. Repeated in April: 40 leads on $529.
Return on spend9.3×
Their own ordering system — no aggregator clipping 30% on the way through. Three months earlier: 297 orders on $1,192 (12.5×).
See the Ads Manager exportAvg cost per click$0.49
231K local impressions. Capture engine: winning the “near me” moment, every night.
Return on spend16.5×
Assumes 4 avg pax per booking, $60 per head. Five weeks, winter trade.
Return on spend7.8×
Plus a custom-cake campaign: 22 leads + 295 enquiries on $310 in one month.
Return on spend6.5×
If it works in a town of 25,000, your suburb isn’t the problem.
Return on spend5.8×
Not every receipt is fireworks. This one still paid for itself five times — and we show you those months too. That’s the point.
Every client reads a stack of these, every month. Ask us to walk you through them on the call — including the ones that didn’t go to plan.
Proof you can screenshot
Eight real exports from seven venues, untouched — spend, reach, CTR and confirmed results, as Meta reports them. The results cells are magnified on each; click any one to read it full size. Account screens open live on the call, names and all.
The other half of the ledger
Meta creates the craving; Google catches the search. Six venues, one reporting standard — and Google counts the things a venue actually feels: a call, a direction request, a walk in.
Six venuesSep 2025 – May 2026
A$9,135 spent8,474tracked actions
Also tracked — every Google account we run
How to read this. Google Ads reporting, per venue, highest spend first. Every figure is Google’s own — each card’s headline is those four numbers added together, arithmetic, not modelling.
Menu views and store visits are account-level totals across every Google account we run and are not split per venue, so they cover more than the seven carded above. Account figures, not screenshots: the Google Ads screens open live on the call, alongside the Meta ones.
Straight from the group chat
Record days, big weekends and thank-yous — in the owners’ own words. Eight messages from our client group chats, with the original screenshots available to enlarge.
Real messages from venue owners · mobile numbers blurred · tap a message to view the full screenshot
Tons of proof, on camera
Three problems every owner recognises — and the people who had them. Tap any card to watch.
“Before, we’d open at 12PM and sometimes make nothing until dinner. Once Served stepped in, lunch sales started climbing to $200–$300.”Kin Wong Ken Owner, Noodle Asia
“I saw an increase in bookings — even on weekdays. People would come in saying they saw us on Facebook ads.”Christina Theravanish Chiangmai Thai
“There’s money in my bank account for the first time in a long time. So hats off to you — it’s working.”Ashley Clarke Owner, Blue Bells Takeaway
“I think the sales went up 50–70%. We were only doing around $15k average a month, but now it’s more than double that.”
“After having a conversation with Rydel and understanding his approach, it was refreshing. The agency was clearly led by commercial outcomes.”
“We are new and growing quickly but Served just gives us extra faster growth. That’s what Served is doing, getting our name out there.”
“I felt like this was the only marketing agency that really knew what to do. What I really love is the fact that you guys are way ahead in terms of planning.”
Hannah and Rydel walk through the Hanmades catering campaign — 29 catering leads on $1,298, plus 22 custom-cake leads on $310.
“My perspective on marketing definitely changed since working with Served. I’m not a marketing agency, I’m a chef.”
All quotes from recorded client interviews · Tap any card to watch
Checkpoint · After the proof
You’ve read our receipts. Now let’s read your numbers.
Free · 15 minutes · Straight answers · We onboard 3–5 new venues a month
Hospitality only Founded in Sydney
One industry, all in. Every engine we build reports to the same ledger — so you always know what a booking cost.
Why owners trust us + who we are
Served was founded in Sydney by Rydel Limjoco after watching venues hand their marketing to generalists — gyms on Monday, dentists on Tuesday — and get reach reports where their bookings should have been. So we went the other way: one industry, all in. Today it’s ~18 specialists across Australia and Southeast Asia — media buyers, content producers, page & ordering builders — and a project manager whose whole job is that you always know what’s happening.
We won’t promise you a number. We’ll show you every number — and we put that in writing.
What we build for you
Marketing fails when it’s bought in pieces — a bit of social here, a boost there, a website nobody visits. It works when the pieces are wired together and forced to report to the same ledger.
Make the suburb hungry.
Meta and Instagram campaigns built around the thing your venue should be famous for — plus the content engine to feed them.
Win the moment they’re deciding.
When someone searches “best thai near me” at 6pm, you either take that booking or your competitor does. We make sure it’s you.
Turn first-timers into regulars.
The cheapest booking you’ll ever get is someone who already loves you. Most venues never ask twice. We build the asking machine.
You’ve been sold these pieces before — ads, content, Google, pages, ordering, influencers.
The difference isn’t the pieces. It’s the wiring — and the ledger every engine has to answer to.
Straight from our playbook
Nothing is sold as a stand-alone “activity”. Every service below has a job inside Demand, Capture or Repeat — and answers to the same ledger.
Turn visitors into real bookings with fast, simple pages with a built-in reservation system that make it effortless to reserve a table.
Target the right locals with ads that bring in paying customers — not just likes and impressions.
We work with local food influencers to make your restaurant trendy, talked about, and packed out.
See the seven creator campaignsMake your dishes look so good online that booking a table feels like the obvious next step.
Bring customers back again and again with timely offers, reminders, and promotions that keep your tables full.
Stand out in a crowded market with visuals that stop the scroll and make people hungry instantly.
Stay consistent without the daily stress of “what do we post today?”
Keep more of your revenue by owning your ordering system — not handing 30% to delivery apps.
Portfolio · The pages we build
Fast pages with reservations built in, and online ordering you own — so the 30% the aggregators clip stays in your till. Every card below is a live client site. Click through.
ElvinaMediterranean bar & dining — Avalon Beach, NSW(opens in a new tab)
Akuna CafeSpecialty coffee & açai — Merewether, NSW(opens in a new tab)
The Cally HotelPub, stay & events — Warrnambool, VIC(opens in a new tab)
Danka Café LoungeAsian-inspired brunch & coffee — Parramatta, NSW(opens in a new tab)
Naan SenseIndian diner since 1991 — Newtown, NSW(opens in a new tab)
Port Lincoln Brewing CoPizza, burgers & beer — Port Lincoln, SA(opens in a new tab)
The RaamaIndian restaurant — North Lakes, QLD(opens in a new tab)
At Thai LindfieldThai restaurant — Lindfield, NSW(opens in a new tab)
Chiangmai ThaiThai restaurant — Broadbeach, QLD
Noodle AsiaGluten-free Chinese — Corinda, QLD(opens in a new tab)
PizzicottoPizzeria e cucina — Strathmore, VIC(opens in a new tab)
Panini Co.Fee-free online ordering — Keilor East, VIC(opens in a new tab)
Chiangmai ThaiThai restaurant — Surfers Paradise, QLD(opens in a new tab)
Hayat Turkish CuisineTurkish chargrill — Merrylands, NSW(opens in a new tab)
Walkway to CeylonSri Lankan restaurant — Stones Corner, QLD(opens in a new tab)
Allspice Thai KitchenThai restaurant — Waterloo, NSW(opens in a new tab)
El Gringos LocosOzMex restaurant — Penrith, NSW(opens in a new tab)
Asian StrEATAsian restaurant — Sawtell & Emerald Beach, NSW(opens in a new tab)
Alice Springs Brewing CoBrewery & brewpub — Alice Springs, NT(opens in a new tab)
Pottery Green BakersArtisan café — Gordon, NSW(opens in a new tab)
Il RitrovoItalian café, restaurant & pizzeria — Brisbane, QLD(opens in a new tab)
Blue Bells TakeawayFish, chips & burgers — West Wallsend, NSW(opens in a new tab)
K.I.S SeafoodsSeafood & gourmet burgers — Meridan Plains, QLD(opens in a new tab)
Cycho’s Buffalo WingsInternational wings & burgers — Southport, QLD(opens in a new tab)
Hono GrillJapanese charcoal skewers — Milton, QLD(opens in a new tab)
RừngModern Vietnamese — Fortitude Valley, QLD(opens in a new tab)
Firefly Espresso BarOpen-air pizza & drinks — Brisbane CBD, QLD(opens in a new tab)
Coffee Capp’italCoffee, brunch & burgers — DFO Perth Airport, WA(opens in a new tab)
Gone BurgerHealthy handmade burgers — Hamilton, NZ(opens in a new tab)
Delicious DessertsSoft serve, acai & cakes — Windsor, NSW(opens in a new tab)
Portfolio · Shoots + visual support
Professional photo & video days at your venue, plus the graphics that carry promos, menus and seasonal pushes — all feeding the ad engine.
Video ad creatives
Seven video ads from live client campaigns — Pizzicotto, Amano Ristorante, Coffee Capp’ital and AoS. Tap any one to watch it with sound.
One shoot day, and everything it feeds — stills, promo graphics, menu tiles, the email build. Every frame below is real client work.
The only metric that pays rent
You’ve seen the receipts, the sites and the owners. Here’s exactly what the first sixty days look like from your side of the pass.
Book a call with our teamInfluencer seedings
We brief and seed food creators in your suburb, then cut their best footage into ads you keep. Not reach for its own sake — every seeding is tracked to bookings like everything else. Seven of them are printed below.
Seven creator-led campaigns, every one reported like any other ad set — spend in, tracked result out. Where a campaign optimised for conversations rather than covers there is no revenue figure, so none is printed.
Seven seedingsDec 2025 – May 2026
$4,264 in111bookings315orders773leads
Tracked revenue$34,800+
Creators are briefed, paid and credited · Every seeding reports to the same ledger
Before & after
Four sites and four feeds, the old version against the one live today. Same venue, same food — rebuilt so booking a table is the first thing you see. Click any frame to see it full size.
Warrnambool, VIC · bookings.callyhotel.com.au
Live in 14 working daysthe page the ads land on — one page, one job: a booking
Parramatta, NSW · dankacafe.com.au
Book a table, from the first screenin the header and the hero — the page does one job: a booking
Eastgardens, NSW · bookings.phoodleeatery.com
Tables, not just takeawaythe old site sent people to Uber Eats — the new one books them in
Merewether, NSW · bookings.akunacafe.com.au
Live in 14 working daysthe page every Akuna ad lands on — built, tracked and reported the same way
Your feed is the shopfront. Every post points at an offer and a booking link — so it’s judged on bookings, like everything else we do.
$3.03 a booking. Noodle Asia — the feed on the right is where that ad sent people.
What happens after you apply
No mystery phases. No “trust the process.” Here’s the process.
Sixty seconds of honest questions. We take 3–5 venues a month and say no more often than yes.
Where you sit against your suburb, what we’d run first, and what it costs. No pitch theatre.
Miguel, your project manager, runs it: pages, ordering, tracking, content and ad strategy — one WhatsApp group.
Campaigns on. Bookings land tagged in your ledger — source, cost and first-timer status on every one.
Monthly sit-down: double what works, kill what doesn’t, and plan the seasonal pushes before you’d scramble.
The split
You run the venue. We run the machine.
Owner outcomes
Run great service and lead your team, without stressing about what to post next.
Go home, switch off, spend time with family, and finally pick up that hobby again.
Clear monthly reporting shows what you spent and what came back in bookings and sales — so decisions get easier.
Your marketing is handled by a team built only for restaurants — with simple communication via WhatsApp when you need us.
Checkpoint · After the 60-day map
Day 0 on that map is one phone call.
Sixty seconds to apply · The build crew takes 3–5 venues a month
Been burned before? Good — compare.
The table talks. Ask us to open our real reports on the call — names and all.
Checkpoint · After the comparison
Bring your old agency’s reports. We’ll open ours next to them.
Names and all · No 40-page PDF — a ledger
We say no a lot
Total visibility only works with owners who actually want to see. That’s not everyone, and that’s fine.
All four should read as obvious.
You’re the owner or operating partner — and if there are two of you, you’ll both be on the call.
Your venue could serve more covers than it’s doing: empty seats, quiet shifts, or a second sitting begging to exist.
You want marketing held to the same standard as your P&L — a line item that has to justify itself.
You can fund the ad budget and the service standards that keep the people it brings.
Four out of four? The call is the fastest way to find out what your suburb will actually give you.
Any one of these and we’re the wrong fit.
You want follower counts or “a bigger presence.” We can’t invoice a vibe and neither can you.
You’re after the cheapest option. Someone will always be cheaper. Their reports will prove why.
You want it fixed in 14 days. The build alone takes three weeks — we won’t pretend otherwise.
Nobody may touch the socials, the photos, or the offer. We can’t fix what we can’t touch.
Honestly — no hard feelings. We’re just not your agency, and we’d rather say it here than after you’ve paid us.
20 empty seats×$45 a head×3 quiet nights a week=$2,700 a week
That’s $140,000+ a year walking past a room you’re already paying rent, wages and gas on. Doing nothing isn’t the safe option — it’s the most expensive plan on this page.
bring your real numbers to the call — we’ll do this maths for your venue in the first five minutes.
Checkpoint · After the maths
Still reading? That’s usually a yes.
If we’re not confident we can move your numbers, we’ll say so on the phone — free
3–5 new venues a month
When an intake is full, applications roll to the next one. Bring your real numbers — we’ll do the maths for your venue in the first five minutes.
Book a call with our teamStraight answers
It depends on your venue, your market and how hard you want to push — which is exactly why we don’t publish a one-size number. You’ll get a precise figure on the growth-plan call, once we’ve seen your situation: management fee plus your own ad budget, sized to your goals. We’d rather give you an accurate number than a comfortable one. What we can tell you now: every dollar of it reports to the ledger.
The build takes two to three weeks. Campaigns go live after that, and the first tracked bookings usually land within days of launch — Nonna’s did 130 in their first tracked month. Then it compounds: month two onward is optimisation, doubling what works. Anyone promising results before they’ve built tracking is promising numbers they can’t see.
The receipts on this page span a pizzeria, a noodle house, a Thai restaurant, a seafood shop, a bakehouse, a bar, a brewery in Alice Springs and a fine-diner. The cuisine changes; the machine doesn’t. If people in your area eat out, the demand exists. The question is who captures it — and the growth-plan call will tell you honestly if we think it’s not you.
There’s a minimum term, and we’re upfront about why: weeks one to three are pure build — pages, tracking, content, strategy — and the compounding starts after that. A six-week experiment wastes your money and our build. We’re not interested in short flings, and if you’re serious about growth, neither are you. Everything about the term is on the table during the call, before you sign anything.
Probably because nobody showed you anything you could verify. We can’t undo that — we can only remove the conditions that made it possible. Every claim we make comes with a receipt. Every month comes with a ledger. Every modelled number carries its printed assumption. You’ll never be asked to take our word for anything — that’s the entire design.
Front-loaded and then light: some hours in week one for access, goals and the venue walkthrough — then your involvement is approving key assets and one monthly ledger meeting. It’s a partnership, not a second job. You run the venue. We run the machine.
Because the setup is intensive and the pledge is expensive to keep. Every new venue gets a full build crew and a PM for three weeks — spread that thin and the standard collapses. When a month is full, applications roll to the next intake. It’s a genuine operational limit, not a countdown-timer trick.
You’ll see them — that’s the uncomfortable, load-bearing promise. Then we say it plainly in the monthly review, kill what’s failing, and redeploy the budget into what the data says deserves it. The ledger doesn’t let either of us pretend. Grays Bar’s 5.8× month is on this page next to Noodle Asia’s 34.7× for exactly that reason.
We onboard 3–5 new venues a month·first come, best fit
Every quiet service still costs you rent, wages and gas. The only question is whether the marketing that fixes it will show you its receipts. Ours will — starting with the plan we build for your venue.
Sixty seconds of honest questions, then you pick a call time on the next screen.
The 60-second application
No lock-in · No card details · Pick a call time on the next screen
We onboard 3–5 new venues a month · a human calls within one business day
Social & graphic design
The feed we run while you run the pass.
Menu drops, seasonal pushes, event promos, offer tiles — designed to stop the scroll and feed straight into the ad engine. Click any tile to enlarge.
Long-table lunch
Promo tile
Seasonal push
Comment bait
Event promo
Brand voice
Add-on push
Collaboration
Swipe for more
Eight real posts from our clients’ feeds · Click to enlarge · Arrow keys and swipe work too